One of the challenges you face as a content marketer is to continue creating new content.
One of the challenges you face as a content marketer is to continue creating new content.
It is no surprise that companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.
Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.
It’s easy to forget that you need to practice what you preach.
We all get busy helping clients and forget that we need to be diligent about creating great content for ourselves.
Whether you're just starting with content marketing or you've been using the same approach for a while, it never hurts to revisit your Content Strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers.
What is Content Strategy?
Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable — you name it. Content strategy is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
Having a content strategy will help you find the right questions, what is the best way to create impactful and creative content for your agency and your clients?
Let's look over the process of content creation step by step:
Step 1.
Set Your Mission and Goals
A content marketing statement outlines:
The target audience
The content to reach them
The benefit they get
Step 2.
Establish your key performance indicators (KPI)
The KPIs help you to know when you have achieved your goals by providing milestones you can check off. They include your plan in terms of revenue, sales, traffic, SEO, and different aspects of digital marketing like email marketing and social media metrics.
Step 3.
Know Your Audience
For a successful content marketing strategy, you need to be clear about who your audience is so you can create the right content to reach them.
Step 4.
Assess Your Current Position
If you already have content out there like blogs, social media content, podcasts, videos, and so on.
Carry out a content audit on your current content. That means:
Logging all the pieces of content, such as blog posts, guest posts, and so on
Assessing their usefulness or success
Identifying the gaps
Step 5.
Figure Out the Best Content Channels
As you work through this process, you start to get a sense of where your audience is hanging out, and where you already have a successful online presence.
Some of the best platforms are:
Facebook
Instagram
Pinterest
Twitter
LinkedIn
Step 6.
Decide on Content Types
The important part of content creation is to make use of trendy topics, create and post accordingly.
Some primary types of content types are
Blogs
Video-marketing
Infographic (Canva or Phictochart)
Step 7:
Create Content
As you see, there is a lot of prep work in your content marketing strategy before you create a piece of content.
But as soon as you start with your content, you need to pay attention to some key elements, like:
Research
Use keywords
Reflect your personality
Create
With these simple steps, you can create your content to give it a shape that represents your brand, your identity.
Use what you get as information and turn it into art with your creativity.
