Advertisement Agency: A Blend of Creativity and Entrepreneurialism
Do you think there is a close link between creativity and entrepreneurialism?Entrepreneurism is on the rise across all industries.
Do you think there is a close link between creativity and entrepreneurialism?
Entrepreneurism is on the rise across all industries.
The era of creativity in business is here, not just in marketing or advertising but in how to think, act, grow, and create.
In the last ten years, major brands have lost market share to entrepreneurial brands who know how to hustle. Now they’re threatened by the dreaded “all the other” a collection of brands that aren't even listed by name on a yearly market share report because they’re viewed as too small to matter.
Let’s be straight. They matter!
Everyone always focuses on the little guy because that's normally where you find the compelling story. But in terms of business strategy, let’s ask the controversial question: is there a way for Goliath to defeat a whole bunch of little Davids?
In the Bible story, Goliath was bigger. His weapons were massive and his name was known all over the globe. David, on the other hand, was small and agile, with enough faith to take huge risks. In the end, Goliath’s traditional weapons were no match for David’s quick thinking.
All the fancy, expensive solutions in the world won't make a difference because entrepreneurial brands don't operate with massive budgets. It is precisely a lack of resources that forces them to be Innovative, reaching new audiences faster than ever before. They know they can’t out-spend the P&Gs of the world, so they do everything they can to out-smart them.
The startup boom made it pretty clear that a lot of people would love to launch their idea and work for themselves. If they are craving the creative and financial freedom that comes with their own business, they cannot seem to get started.
How to Start a Marketing Ad Agency and be an aspiring Ad Agency Entrepreneur?
On the face of it, to start an advertising agency seems like a glitzy and glamorous business though, the success of an ad agency is very much dependant on your ability to deliver results for your clients, and the competition can be fierce.
The main steps to have a successful Ad Agency are:
The soul of an advertisement is Creativity.
Content/Ideas will keep the heart running.
Focus on Trends in the market (Performance Marketing).
The Client is the heart of the body.
The Team is the arteries in the body that keep the flow steady.
Creativity will always be on top when it comes to Entrepreneurism.
Thinking out of the box and taking a path that not only is unconventional but also proves to bring a revolution in the market.
Creativity is the core of successful businesses today. Creativity is an operating system that everyone needs to use to think in a new fresh way.
Let's be Creative!
Let's be Entrepreneurs!
Let's Be Original!
A special thanks to Yash Shah for inspiring us with this one!
