Saying that most people spend a good part of their days on social media would not be an exaggeration.
Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world.
Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static; what worked a few months ago may not get you the same good results now.
Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers can reach their audience.
The overarching theme for brands and marketing agencies in Pune heading into 2021 will be rethinking what “success” looks like for social media marketing at large. Companies today are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers.
Always remember customers are the key to any advertising and marketing strategy.
Connecting with customers is about knowing what they’re thinking and what they want. By staying on top of what’s relevant in culture and the marketplace, you can tailor your newsfeed to keep your audience engaged. Work for the best advertising agencies in Pune and learn the art of Trend nurturing.
Are you looking for a way to make better connections with your customers? Ready to explore social media as a new channel, but not sure where to start?
Here’s a look at the top five social media trends in the current market:
Ephemeral content:
Ephemeral content flashes across the internet for a second, maybe 24 hours, and then it’s gone. But when done well, it leaves a buzzing trace across people’s memories. And that brings lasting benefits to your company. These content blips are the basis of Instagram and Snapchat stories, where millions of users have become seduced by quick-fire content.
Live-streaming
Video lets you experience events in your own time. Live streaming lets you do this in real-time, so everyone can be there—even when they’re not. With recent success stories like Periscope, Twitch, Facebook Live, and Instagram Live climbing aboard YouTube’s gravy train, the video streaming market is on track to becoming a success story.
Social-Commerce
Social media platforms like Instagram, Pinterest, and Facebook have long been used by brands to sell their products. Social-commerce has become a new retail avenue for brands, a trend that is only going to get stronger. Social-commerce is well on its way to becoming a mainstream retail channel on par with other mediums like websites and offline stores. This trend will strengthen further with more and more social networks introducing pro-selling features like shoppable posts.
Video Content always Dominates
Video content is one of the most engaging forms of content and will soon dominate social media and be a clear winner over all other types of content. Whether it is short-form videos like Instagram Reels or Stories on Facebook and Snapchat or long-form content on YouTube, videos are the future of social media content. If you’re not currently creating videos, it is time that you include it in your content strategy as designing agency in Pune. Soon, videos will dominate social media, and anyone who doesn’t realize that is likely to face a tough time.
Experimentation
The trend that’s here to stay: learning how to keep up with the mind-blowing pace of social media change. Our social media platforms are changing at a staggering speed. Some recent changes we saw are Instagram Shopping, Twitter’s character increase, Facebook’s algorithm updates, LinkedIn’s native video. That’s a tiny fraction of the social media changes. Can you keep up with it all? Probably not. But having an agile approach and an open mind is a place to start.
Leverage these trends to your advantage and stay ahead of your competitors. Social media is a dynamic and competitive space where these trends can help you ace your social media game. So, keep abreast of the latest developments around these themes and use these for your social media initiatives.
“To stay relevant on social media, move with the change, learn fast, and never stop experimenting.”
And beyond the trends, remember why you’re on social media in the first place: to build emotional connections with your customers and bring them closer to your brand. Be the part of the best advertising agency in Pune to learn from the OGs.
